TY  - GEN
TI  - Building of computerized exports register for trade promotion: a hypothetical case study
KW  - MARKETING
KW  - TRADE PROMOTION
KW  - EXPORT PROMOTION
KW  - COMMERCIAL ENTERPRISES
N2  - A step by step process for the building of an exporters register and it's computerization. Includes an example of a worksheet useful for preparation of an exporters' register
ER  -