TY - GEN AU - Reid, Robert A. TI - CARDATS marketing strategy action plan PB - CARDATS KW - MARKETING KW - DEVELOPMENT PLANS KW - STRATEGIC PLANNING KW - MARKET STUDIES KW - CARIBBEAN N2 - Documents the content of an action plan to be adapted for implementing the proposed CARDATS Marketing Strategy. Focuses on the objectives of the strategy, the association of sub-regional programmes for implementation; country programmes and their order of priority within a country; the major tasks to be undertaken in each programme and the general schedule for programme implementation ER -