European tourism demand study update 1983
Publisher: CTRC ; Bridgetown ; December 1983Description: 46 pSubject(s): <CARIBBEAN> | <TOURISM> | <EUROPEAN> | <DEMAND> | <MARKETING> | <TOURISM> | <EUROPEAN> | <DEMAND> | <MARKETING>Summary: Explains the European demand development, the transport situation, the competitive and the overall long-term goals and statements about the main European target markets. Outlines the strengths and weaknesses of the Caribbean tourist product. The European consumer and the Caribbean marketing concept which includes CTRC's concept for a regional marketing philosophy. Information on the Caribbean Tourism Association (C.T.A.) office in Frankfurt and the pool of marketing experts in Barbados is provided.Restricted
Explains the European demand development, the transport situation, the competitive and the overall long-term goals and statements about the main European target markets. Outlines the strengths and weaknesses of the Caribbean tourist product. The European consumer and the Caribbean marketing concept which includes CTRC's concept for a regional marketing philosophy. Information on the Caribbean Tourism Association (C.T.A.) office in Frankfurt and the pool of marketing experts in Barbados is provided.
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