Hamilton, Trevor
Export market study for Dominican coffee - International Consultants and Analysis Kingston August 1987 - 57 p.
Draft final report
Gives an indication of the rate of growth of the industry, the projections into the targets for the future. Production and marketing issues are discussed. Analysis of the market and the industry, the market worldwide, the industry's internal problems, competitive structure and distribution network is given. Highlights some typical product opportunities. The need for organization of coffee farmers, opportunities, variety for the market, packaging, promotion and distribution channels, pricing policies, terms of sale, and phasing of entry into the market are recommended strategies for production and export. The implications of those strategic approaches are also outlined.
Limited
EXPORT PROMOTION
DOMINICA
COFFEE
MARKET STUDIES
COFFEE INDUSTRY
00207-DM
Export market study for Dominican coffee - International Consultants and Analysis Kingston August 1987 - 57 p.
Draft final report
Gives an indication of the rate of growth of the industry, the projections into the targets for the future. Production and marketing issues are discussed. Analysis of the market and the industry, the market worldwide, the industry's internal problems, competitive structure and distribution network is given. Highlights some typical product opportunities. The need for organization of coffee farmers, opportunities, variety for the market, packaging, promotion and distribution channels, pricing policies, terms of sale, and phasing of entry into the market are recommended strategies for production and export. The implications of those strategic approaches are also outlined.
Limited
EXPORT PROMOTION
DOMINICA
COFFEE
MARKET STUDIES
COFFEE INDUSTRY
00207-DM