| 000 -LEADER |
|---|
| fixed length control field |
006360000a22002170004500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DMDOC |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160223090058.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160223b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NDC |
| 086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER |
|---|
| Classification number |
00066-VV |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Foundamentals of marketing |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
6 p. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
tbls. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Examines marketing by categorizing economic history into eight phases and defining marketing within each of these. The modern day approach to the marketing concept is also outlined. |
| 556 ## - INFORMATION ABOUT DOCUMENTATION NOTE |
|---|
| Information about documentation note |
General |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ECONOMIC THEORY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Classification part |
09.03.01 |
| Source of classification or shelving scheme |
|
| Koha item type |
Grey Literature |
