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Foundamentals of marketing

Description: 6 p; tblsSubject(s): MARKETING | ECONOMIC THEORYSummary: Examines marketing by categorizing economic history into eight phases and defining marketing within each of these. The modern day approach to the marketing concept is also outlined.
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Grey Literature National Documentation Centre
Vertical File 		00066-VV (Browse shelf) Available 714

Examines marketing by categorizing economic history into eight phases and defining marketing within each of these. The modern day approach to the marketing concept is also outlined.

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